United States 
How NLE Choppa took over the rap game
6 years ago
NLE Choppa has quickly risen as a prominent figure in hip-hop, transitioning from a Memphis-born artist to a multi-platinum recording artist and influential brand partner.
NLE Choppa partnered with Feeture, a new application designed to streamline the collaboration process for artists.
Luxury eyewear brand DITA collaborated with NLE Choppa to release a special collection of "CREATOR x NLE Choppa" frames.
NLE Choppa was featured in a 360-degree, digital-first campaign for True Religion's "Exaggerated Icons" line, celebrating the brand's 22nd anniversary.
FCTRY LAb reunited with NLE Choppa for a follow-up to their successful "Yellow" collaboration, releasing new products.
Bryson LaShun Potts, known professionally as NLE Choppa, was born on November 1, 2002, in Memphis, Tennessee. He began expressing interest in rap music at a young age, with his mother, Angela Potts, managing his career from the outset. Potts attended Cordova High School, where he also played basketball. His journey into music began with freestyling alongside childhood friends when he was 15, leading him to take music seriously by the age of 16. In March 2018, he released his first song, “No Love Anthem,” under the name YNR Choppa, followed by his debut mixtape, “No Love the Takeover” in July of the same year.
Choppa gained significant attention in December 2018 after his appearance on “No Chorus Pt. 3,” a cypher-style song with his Shotta Fam collective, where his energetic verse and distinctive dance moves created an online buzz. This led to his breakout single, “Shotta Flow,” released shortly after, which accumulated 10 million views in one month. The song entered the Billboard Hot 100 in May 2019, peaking at number 36 and later achieving platinum certification by the RIAA. Despite receiving lucrative offers from various major record labels, NLE Choppa chose to partner with the independent distribution company UnitedMasters in 2019, retaining his master recordings and publishing rights. This strategic decision marked a significant turning point, allowing him greater control over his artistic and business ventures. In June 2019, he launched his own label, No Love Entertainment (NLE), in partnership with Warner Records, demonstrating his entrepreneurial approach to his career.
His debut studio album, “Top Shotta,” released in August 2020, reached the top ten on the US Billboard 200 and featured successful singles like “Camelot” and “Walk Em Down.” In September 2020, Choppa announced he would shift his musical focus away from violence to spread positivity. This change in direction was further explored in his mixtape “From Dark to Light,” released on his birthday in November 2020, which reflected his new spiritual journey. His second studio album, “Cottonwood 2” (2023), included his highest-charting single, “Slut Me Out.” Beyond music, NLE Choppa emphasizes a holistic lifestyle, documented on his YouTube channel “Awakened Choppa,” which promotes veganism and gardening. In April 2025, he released a children’s book, “Cricket Stop Cricking,” aimed at promoting literacy.
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